Marketing Your Merch Store
Practical ways to promote your store, attract customers and grow your sales.
How do I get people to buy from my merch store?
Start with the audience you already have. Share your store through your website, social media, email list, customers, members or supporters.
Regular promotion usually works better than launching the store once and expecting customers to find it themselves.
Should I use lifestyle photos?
Yes. Photos of real people wearing or using your products can help customers picture what they're buying and make your store feel more personal.
Consider ordering samples of your key products and creating your own photos and social content.
Will Digitees promote my merch store?
Your store may receive additional exposure through Digitees channels, but you should plan to actively promote your own store.
Tag Digitees when sharing your merch on social media so we can see what you're creating and potentially reshare suitable content.
Why can't I find my new store on Google?
New websites and pages can take time to be discovered and indexed by search engines.
Linking to your merch store from your existing website, social profiles and other relevant websites can help search engines discover it.
How can I improve my store's SEO?
Use clear, descriptive page and product titles, write useful original descriptions, and include words your customers are likely to search for naturally within your content.
Links to your store from relevant websites can also help customers and search engines find it.
Should I write my own product descriptions?
Yes. Adding information about your design, brand, organisation or product gives customers more reason to buy and makes your store more useful than a collection of product images alone.
Can I advertise my merch store?
Yes. You can promote your store using channels such as Google, Facebook and Instagram advertising.
Before spending heavily on advertising, make sure your store, products, pricing and tracking are set up properly.
Can I add Google Analytics to my store?
Analytics and tracking tools can be connected to help you understand how customers find and use your store.
See our tracking setup guide for the current setup instructions.
Can I add Meta/Facebook tracking?
Tracking tools can be used to help measure traffic and advertising activity.
See our tracking setup guide for the current options and setup instructions.
Can I collect email subscribers from my store?
Yes. You can add an email signup form or popup using a service such as Mailchimp.
See our email signup guide for setup instructions.
Can my merch store be listed in the Digitees Store Directory?
Yes. You can add your store to the Digitees Store Directory to give customers another way to discover your merch.
In your store admin, go to Marketing and Sales Tools → Store Directory and add your logo and store details.
You'll still get the best results by actively promoting your store through your own website, social media, email list and community.
